GfK NOP Media

GfK NOP Media is part of GfK NOP a leading market research agency, providing business insight through cutting-edge quantitative and qualitative research surveys.


GfK NOP's other research experts cover both UK and international markets, offering specialist knowledge and insight on:

Automotive
Business
Consumer Services
Consumer Products & Retail
Financial
Healthcare
Media
Social Research & Public Sector
Technology

GfK NOP Media

What-is-insight 50x50 GfK NOP Media offers a comprehensive range of media research services to deliver innovative, technology-driven research solutions to media owners, content providers, agencies and advertisers.



GfK NOP Media helps its clients to seize the opportunities spawned by the evolving media landscape to:

Understand and expand their audiences
Demonstrate value to advertisers
Maximize return on advertising investments
Reinforce leadership in consumer and business markets.

GfK NOP Media provides the expertise, the vision and the specialized research capabilities to help its clients advance their market position and meet all their marketing challenges with a diversified portfolio of services.

We bring a consumer-centric focus to media measurement and understanding without compromise of quality. Drawing on our leading position in traditional media measurement, together with GfK's innovative electronic measurement technologies, we provide clients with precise and accurate information on the size and profile of the audience to all media. This includes:

Measuring the population's exposure to communication strategies across all media and measuring the effect of media exposure on consumer behaviour, attitudes and purchase intentions.
Delivering an integrated service to clients, embracing media consumption and purchase behaviour, in combination with GfK's well-established consumer panels and media and entertainment hardware retail sales databases.

More Information

Nick North
Joint Managing Director
GfK NOP Media
Ludgate House
245 Blackfriars Road
London, SE1 9UL
Phone: +44 (0) 20 7890 9797
Fax: +44 (0) 20 7890 9400
nick.north@gfk.com

Joanne Wilbraham

Joint Managing Director
GfK NOP Media
Ludgate House
245 Blackfriars Road
London, SE1 9UL
Phone: +44 (0) 20 7890 9017
Fax: +44 (0) 20 7890 9400
joanne.wilbraham@gfk.com